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Salesforce Marketing Cloud Intelligence Accredited Professional 認定 Marketing-Cloud-Intelligence 試験問題:
1. What is the relationship between "Media Buy Key" and "Creative Key?
A) Many-to-one (one Creative Key has many Media Buy Keys)
B) One-to-many (one Media Buy ley has many Creative Key)
C) One-to-one
D) Many-to-many
2. A client has provided you with sample files of their data from the following data sources:
1.Google Analytics
2.Salesforce Marketing Cloud
The link between these sources is on the following two fields:
Message Send Key
A portion of: web_site_source_key
Below is the logic the client would like to have implemented in Datorama:
For 'web site medium' values containing the word "email" (in all of its forms), the section after the "_" delimiter in 'web_site_source_key' is a 4 digit number, which matches the 'Message Send Key' values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the following table:
Google Analytics:
Salesforce Marketing Cloud:
The client's objective is to visualize the mutual key values alongside measurements from both files in a table.
In order to achieve this, what steps should be taken?
A) Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
B) Within both files, map the desired value to Custom Classification Key as follows Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key.
Google Analytics: map the extraction logic to Custom Classification Key.
C) Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
D) Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.
3. The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:
The mapping is as follows:
Day - Day
web_site_key -> Main Generic Entity Key
web_site_name -> Main Generic Entity Name
Web_site_source -> Main Generic Entity Attribute 01
Page Views - Generic Metric 1
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?
A) 0
B) 1
C) 4
D) 3
4. An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.
The source file that was ingested can be seen below:
The client performed the below standard mapping:
As a final step, the client had created the field 'Color'. As can be seen, it is extracted from the Creative Name (after the '#' sign).
For QA purposes, you have queried a pivot table, with the following fields:
* Media Buy Key
* Media Buy Name
* In View Impressions
The final pivot is presented below:
A) A Harmonized dimension was created via a pattern over the Creative Name.
B) An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.
C) A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)
D) An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.
5. Your client has provided sample files of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360
Which action(s) are needed to take place in order to meet the client's requirement and set Google DV360 as the source of truth for Cost?
A) Unmap 'Cost' in Google DV360
B) Set 'Inherit Attributes and Hierarchies' as the Data updates Permissions for Google DV360
C) Unmap 'Cost' in Google Campaign Manager
D) Set Update Attributes and Hierarchies' as the Data updates Permissions for Google DV360
質問と回答:
質問 # 1 正解: B | 質問 # 2 正解: B | 質問 # 3 正解: C | 質問 # 4 正解: B | 質問 # 5 正解: C |